Julie Hatfield-Still has spent over two decades empowering student-athletes—and the adults who guide them—to grow stronger, more resilient, and happier both in sport and in life. As the Founder and President of Beyond The Game Alliance, Julie created a world-class support system for youth—one that nurtures not just performance, but purpose, emotional strength, and mental toughness.

She's worked across nonprofit leadership, high-performance coaching, business development, and youth fitness, helping female and male athletes build confidence and long-term well-being amid today’s high-pressure sports culture.

Before launching Beyond The Game Alliance, Julie held executive roles at the International Youth Coaching Association, founded Strong Women U and J Hatfield Fitness, and has coached thousands through training programs, masterminds, and community-based initiatives.

She’s a nationally recognized voice in youth fitness and female athlete development, contributing to leadership trainings, conferences, and publications focused on the inner game of success.

Whether she’s coaching an athlete, leading a workshop, or building programs from the ground up, Julie brings clarity, compassion, and authenticity to everything she does—a style that resonates with both parents and coaches.

And beyond her professional work, Julie is a proud mom, a curious lifelong learner, and a passionate believer in doing hard things for the right reasons—especially when it's for the next generation's good